In South Korea, the status and income of people depend on what college they entered. So, no wonder if the parents in South Korea will impose their kids to gain entry to an elite university. They spend a lot of money for making their children to be able to reach elite schools or universities. In the 1990s, Son Joo-eun is a teacher that is very successful in preparing her students for the national college entrance exams. She has very large annual revenues of approximately US $ 573,000, for teaching the children of rich families in Seoul. One time, she began to see reality that what she did is deepening inequalities in education between the rich and the poor.
“What am I doing? Helping rich people to raise their children to the top of the education but encouraging those ‘poor’ down. “Son recalled what he thought some years ago.
In 1999, Son was getting an idea to hold an online school exam preparation. This idea was fouded when she was watching the Home Shopping. “Why don’t I bring the class to the house too? Moreover, broadband internet was already embracing the whole society of South Korea. “In 2000, Son began to realize her intentions. He founded Megastudy.net, a perfect convergence of South Korea’s obsession with education and internet. The company was growing very fast. Around 2.8 million students have joined as member of Megastudy.net. They can access to some of the most famous tutor exam. Students can watch video tutorials on their private computer or downloaded to a smartphone to be able to see it whenever they are, no matter on the train or garden. Thus, they can progress faster than conventional teaching and the lessons can be bookmarked to repeat. Her idea is so amazing, and we can learn from her actions.